Engaging Test Takers: Social Media Strategies That Work with Lori Tinkler
Join us for Episode 12 of the Tried and Tested podcast where host Isabelle Gonthier, Chief Assessment Officer at PSI, sits down with Lori Tinkler, CEO of The National Board for Respiratory Care (NBRC), to explore the power of social media in connecting with test takers and the broader credentialing community. Lori shares her journey into the assessment industry and reveals why social media became a critical tool for NBRC, especially during the pandemic when they launched remote proctoring.
Tune in to learn about the creative process behind NBRC’s innovative use of Facebook cartoons, their Social Media Ambassadors program, and the social media tactics that have driven engagement and community-building. If you’re looking to enhance your organization’s online presence and build stronger connections with your audience, this episode is packed with actionable insights and advice for leveraging social media strategies.
Lori Tinkler, MBA, ICE-CCP
CEO, The National Board for Respiratory Care (NBRC)
As the Chief Executive Officer of the National Board for Respiratory Care (NBRC), Lori M. Tinkler, MBA, ICE-CCP, brings over three decades of dedicated service and leadership to the respiratory care profession. Since joining the NBRC in 1991, Lori has held various pivotal roles, including Chief Operating Officer, where she played a crucial part in growing the organization’s subsidiary, Applied Measurement Professionals, Inc. (AMP). Under her leadership, the NBRC has continued to uphold its mission of developing high-quality examinations and awarding credentials to respiratory care practitioners. Lori’s strategic vision and commitment to excellence have been instrumental in launching innovative programs like the Credential Maintenance Program (CMP) and the MoreRTs public awareness campaign, which highlights the impactful stories of respiratory therapists nationwide. Recognized in 2008 for Women Who Mean Business in Kansas City, Lori is also an active community leader, having volunteered on several local and national boards and mentoring young professionals. Lori also has a strong commitment to giving back evidenced by her long-standing support of the Go Red for Women initiative in Kansas City, the Boys and Girls of Club of Greater Kansas City and many others. Her passion for advancing the respiratory care profession and her dedication to fostering a culture of continuous improvement make her a respected and influential figure in the credentialing field.